Practical Case Studies, Research and Training for Marketers

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Marketing Technology: Three quick case studies about finding the right (internal and external) platform for your brand

Marketing Technology: Three quick case studies about finding the right (internal and external) platform for your brand

March 24, 2021 — In this article we bring you a company that used Facebook Groups as its discovery platform, YouTube as a lead gen platform, and (because all marketing isn’t external) consolidated on an internal creative management platform to gather data to lobby internally for resources.

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An Effective Value Proposition: What it is, why it is so important to business and marketing success, and how to use it

An Effective Value Proposition: What it is, why it is so important to business and marketing success, and how to use it

March 22, 2021 — In the rush to chase quarterly numbers and new technology, there are many misunderstandings about what a truly effective value proposition is and why it is so important. This article provides answers to common questions we get from readers about the value proposition.

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Email Marketing: 4 quick case studies to help you get higher open rates and more online sales

Email Marketing: 4 quick case studies to help you get higher open rates and more online sales

March 17, 2021 — Email marketing can be monotonous for the marketer – day after day after day, come up with yet another valuable email for your audience.

To help you break from the monotony and spark a new email marketing idea, read on for examples from a job search website for voiceover actors, farm, and software platform.

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