MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
April 13, 2021
April 5, 2021
April 1, 2021
March 24, 2021 — In this article we bring you a company that used Facebook Groups as its discovery platform, YouTube as a lead gen platform, and (because all marketing isn’t external) consolidated on an internal creative management platform to gather data to lobby internally for resources.
March 22, 2021 — In the rush to chase quarterly numbers and new technology, there are many misunderstandings about what a truly effective value proposition is and why it is so important. This article provides answers to common questions we get from readers about the value proposition.
March 17, 2021 — Email marketing can be monotonous for the marketer – day after day after day, come up with yet another valuable email for your audience.
To help you break from the monotony and spark a new email marketing idea, read on for examples from a job search website for voiceover actors, farm, and software platform.
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