Practical Case Studies, Research and Training for Marketers

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Marketing is Teaching: 3 examples of high-performance marketing that worked by educating the customer

January 30, 2020 — At its heart, effective marketing is teaching. See examples from an addiction treatment center, an aftermarket engine lubricant, and an over-the-counter probiotic.

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Marketing Research: 5 examples of discovering what customers want

January 23, 2020 — Discover five tactics five different companies used to learn about what their customers want, including examples from a bank, a comparison site, a translation service and two different jewelers.

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Marketing 101: What are variable tags?

January 16, 2020 — Variable tags have several uses and benefits in email automation, but before I explain further, let’s define the term for those who are new to email marketing.

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