Practical Case Studies, Research and Training for Marketers

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What Is Marketing Optimization: Examples of SEO, CRO, and website speed optimization

What Is Marketing Optimization: Examples of SEO, CRO, and website speed optimization

June 20, 2022 — Read on for examples from an insurance broker, global financial broker, and performance marketing agency.

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Marketing & Communications: Rebranding from GE, building a CRM for Comcast, and much more (podcast episode #21)

Marketing & Communications: Rebranding from GE, building a CRM for Comcast, and much more (podcast episode #21)

June 16, 2022 — Hear what Meghan Gainer, VP of Marketing & Communications, DSD Renewables (BlackRock), has learned from rebranding GE Solar, building a CRM for Comcast, and business leaders who encouraged her to attend Wharton.

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Marketing Funnel: Examples of how marketers try to perfect the customer journey in their SEO, printed content, and landing page

Marketing Funnel: Examples of how marketers try to perfect the customer journey in their SEO, printed content, and landing page

June 13, 2022 — Read on for examples from a sales consulting company, coffee subscription business, and home services company.

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