MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
July 21, 2021
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July 12, 2021 — It has gotten harder to capture the attention of consumers. While successful marketing takes much more than attracting attention, without attention even the most elegant campaign will not produce results. So to help you, we bring you marketing examples from Bumble Bee Seafoods, the Tennesee Titans, and a roommate finder app.
July 7, 2021 — A MarketingSherpa reader emailed me recently with an all-to-common complaint. It essentially translated to – “I can’t get buy-in for my marketing ideas.” If you’re not experiencing a similar pain point at this very moment, you probably will be soon. Here are five tactics that can help.
July 6, 2021 — Show, don’t tell. The classic writer’s maxim is very relevant to marketing as well. Don’t just tell potential customers you’re the “world’s leading…” or “Uber of…” Show them how you have helped similar customers by writing a case study.
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